Background: TV often portrays men and fathers as idiots–to learn more, click here.
Brandweek Magazine editor Todd Wasserman discussed the problem of ‘Dad as Idiot’ advertising in his recent column The Surviving Dads Of Ads.
In this Windex commercial, dad is an idiot and his wife/mommy cleans up after him.
The man is also in pain, which is, of course, slapstick funny.
To watch the commercial, click here or see below.
[youtube:http://youtube.com/watch?v=HQnqlDrMO8k]